OTT enables brands to reach specific addressable audiences on connected TV screens and other OTT devices alongside TV show and movie content – seamlessly delivering, multi-device campaigns utilizing third-party, look-a-like and first party audiences.

Benefits

• Highly viewable and non-skippable inventory

• High video completion rates

Devices

• Delivery across C-TV television screen, PC, Mobile Web, In-App, and Tablet 

Platforms

Campaigns run across multiple providers to maximize scale, following audiences wherever they watch.

In-App Ad Environment C-TV Device Make & Model:

• Roku

• Microsoft Xbox

• Google Chromecast

• Amazon Fire TV

• Sony Playstation

• AppleTV

• And other C-TV devices

PMPs available

• A&E Network: A&E, History Channel, Lifetime, FYI • FreeWheel Markets: Discovery, A&E, Univision

• NBC Universal

• Turner

• MLB

• Samba TV

• Sling TV

• HULU

Targeting Capabilities

• Data Targeting: Target first party, third party and CRM look-a-like

• Day Parting: Create efficiency by optimizing to times of day

• when your audience is most engaged

• Automated Content Recognition (ACR): Advanced listening technology identifies ads and programming airing on TV for audience retargeting and competitive conquesting

• Geo-fencing: Reach specific local markets and neighborhoods, or audiences who have visited specific locations

• Retargeting: Users who have been exposed to your brand across other devices and formats

• Brand Safety: Measures contextual and pre-bid, as well as viewability monitoring

Formats

• Standard video :15 and:30

• Custom end card, persistent CTA (bug), etc.

  Measurement

• Ad server tracking and tableau reporting integration

• Panel studies available

• GRP Reporting availability for campaigns that are combined with linear

• comScore and/or Nielsen DAR measurement

• Measure total frequency across devices and platforms

* Leitchman Research Group, Inc. 2018