Reach a highly qualified audience – up close and in-ear

More than 50% of the US population are fans of podcasts, and they listen to an average of 7 shows per week* Consumers turn to podcasts as a trusted source for news, advice, and entertainment.

Build Brand Awareness and Consideration

  • Follow your audience across all major podcast publishers

  • Retarget engaged listeners with additional ad formats

  • Target both Downloaded or Livestream Podcasts – programmatically.

  • Combat ad blocking – users cannot block audio ads like they can display

PLATFORMS

Vertical Categories Available:

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  • Sports & Recreation

  • Society & Culture

  • Arts

  • Games & Hobbies

  • Health

  • Science & Medicine

  • Business

  • News & Politics

  • Technology

  • Education

  • Religion & Spirituality

  • TV and Film

  • Comedy

Targeting:

  • First party data

  • Third party data

  • Look-a-like audiences

  • Event retargeting (audio

  • completion rates)

  • Cross-device (expand reach)

  • Day parting

  • Geo

  • Frequency capping across all

  • major audio content providers

Measurement:

  • Ad server and Tableau reporting integration

Audio:

  • Midpoints, Third Quartile Completions, Completions, Mutes, Unmutes, Pauses, Plays, Replays

Ad Units:

  • :15s and :30s audio

Note: Advertiser must be whitelisted which is handled by eEffective.

*Source: Nielsen Q1 2018 Podcast Insight